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the Hidden Gem Method for curing “broken record syndrome” in your copy

You’re on the home stretch. After weeks (or months) of market research, product research, & drafting thousands of words of copy, you can see the finish line… Just one more round of proofreading, and you can send off the package for client review. Only now that you look through your work from a birds-eye view… […]

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rules for writing (good) copy

recently, I came across Jack Kerouac’s rules for writing well. It inspired me to examine my own rules that I’ve been following consciously and unconsciously for writing sales copy over the past few years – particularly with emails. So I typed my rules out. & decided to share them. These are the rules I try […]

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become the work

I’ve been writing a lot lately. 3+ hours a day of output. For months now. Hundreds of emails and sundry other copy for a myriad of clients… the first 20,000 words of my Sci-Fi/Fantasy epic… & more recently, blog posts. I haven’t taken a word count of what I’ve produced this quarter, but I’d estimate […]