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the Hidden Gem Method for curing “broken record syndrome” in your copy

You’re on the home stretch. After weeks (or months) of market research, product research, & drafting thousands of words of copy, you can see the finish line… Just one more round of proofreading, and you can send off the package for client review. Only now that you look through your work from a birds-eye view… […]

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rules for writing (good) copy

recently, I came across Jack Kerouac’s rules for writing well. It inspired me to examine my own rules that I’ve been following consciously and unconsciously for writing sales copy over the past few years – particularly with emails. So I typed my rules out. & decided to share them. These are the rules I try […]

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starving, spamming, or selling

where do you fall on the spectrum? many creatives have a strong aversion to asking for attention… let alone MONEY. perhaps they feel that attaching a price to their art cheapens it… that it CORRUPTS the SANCTITY of their creativity… so they fall on the “STARVING” end of the spectrum — where they have to […]