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the Hidden Gem Method for curing “broken record syndrome” in your copy

You’re on the home stretch. After weeks (or months) of market research, product research, & drafting thousands of words of copy, you can see the finish line… Just one more round of proofreading, and you can send off the package for client review. Only now that you look through your work from a birds-eye view… […]

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rules for writing (good) copy

recently, I came across Jack Kerouac’s rules for writing well. It inspired me to examine my own rules that I’ve been following consciously and unconsciously for writing sales copy over the past few years – particularly with emails. So I typed my rules out. & decided to share them. These are the rules I try […]

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you’re right.

How many seconds, minutes, hours, and days of your life do you spend doubting the validity of your beliefs & decisions? How much time do you spend feeling frustrated or angry at people whose beliefs & decsions you judge to be “wrong,” while yours are “right?” & how much emotional upset & suffering would you […]

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vulnerability = power

Seems like most people alive in the world today are afraid of being vulnerable. And it’s understandable… We’ve got the fear of rejection coded into our genes… & what is being Vulnerable besides actively exposing the most tender aspects of your self to the judgments & possible rejection of others? What most people don’t realize […]

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become the work

I’ve been writing a lot lately. 3+ hours a day of output. For months now. Hundreds of emails and sundry other copy for a myriad of clients… the first 20,000 words of my Sci-Fi/Fantasy epic… & more recently, blog posts. I haven’t taken a word count of what I’ve produced this quarter, but I’d estimate […]

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starving, spamming, or selling

where do you fall on the spectrum? many creatives have a strong aversion to asking for attention… let alone MONEY. perhaps they feel that attaching a price to their art cheapens it… that it CORRUPTS the SANCTITY of their creativity… so they fall on the “STARVING” end of the spectrum — where they have to […]