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rules for writing (good) copy

recently, I came across Jack Kerouac’s rules for writing well. It inspired me to examine my own rules that I’ve been following consciously and unconsciously for writing sales copy over the past few years – particularly with emails. So I typed my rules out. & decided to share them. These are the rules I try […]

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become the work

I’ve been writing a lot lately. 3+ hours a day of output. For months now. Hundreds of emails and sundry other copy for a myriad of clients… the first 20,000 words of my Sci-Fi/Fantasy epic… & more recently, blog posts. I haven’t taken a word count of what I’ve produced this quarter, but I’d estimate […]

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starving, spamming, or selling

where do you fall on the spectrum? many creatives have a strong aversion to asking for attention… let alone MONEY. perhaps they feel that attaching a price to their art cheapens it… that it CORRUPTS the SANCTITY of their creativity… so they fall on the “STARVING” end of the spectrum — where they have to […]